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Should Priceline have a loyalty program with tiers, etc?

Should Priceline have a loyalty program with tiers, etc?

Old Jan 25, 04, 7:52 pm
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Should Priceline have a loyalty program with tiers, etc?

Here's my thing - I've abandoned hotel programs out of sheer laziness and frugality. I must use Priceline 15 times a year for hotels. So I guess the question begs to be asked - why doesn't Priceline have a loyalty program? If I got "Priceline Points" towards a stay, I'd be mega happy.
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Old Jan 25, 04, 7:56 pm
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Possible explanation: Lack of a competitor using the exact same opaque methodology?

(Hotwire uses a different opaque formula and is generally more expensive).
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Old Jan 25, 04, 8:56 pm
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Savings of 50-75% off rack rate are pretty impressive in terms of building my loyalty. If they instituted such a program it would have to be paid for by raising the service fees.
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Old Jan 26, 04, 3:02 am
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Well, they could also send you a box of chocolates every time you used them. Sadly, there is no competitive pressure for them to do so, and I prefer lower prices to freebies; TANSTAAFL.
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Old Jan 26, 04, 8:59 am
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by pynchonesque:
TANSTAAFL.</font>
True...but for certain hotel zones and travel situations, Priceline is pretty dang close as it is today!
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Old Jan 26, 04, 9:45 am
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I think the priceline reflects the epitome of whatever the opposite of loyalty is. As such, any loyalty program would be entirely self defeating.
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Old Jan 26, 04, 10:03 am
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by sowalsky:
I think the priceline reflects the epitome of whatever the opposite of loyalty is. As such, any loyalty program would be entirely self defeating.</font>
Perfectly stated.

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Old Jan 26, 04, 10:29 am
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by sowalsky:
I think the priceline reflects the epitome of whatever the opposite of loyalty is. As such, any loyalty program would be entirely self defeating.</font>
While Priceline may reflect the epitome of disloyalty toward a particular hotel or hotel chain, that doesn't mean that Priceline users are disloyal to Priceline itself. I, like DisgruntledGoat, use Priceline for most of my leisure hotel bookings (probably 90+ percent of the time in my case). Am I loyal to a particular hotel or hotel chain? Absolutely not. Am I loyal to Priceline? Very.

[This message has been edited by cAAl (edited Jan 26, 2004).]
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Old Jan 26, 04, 11:10 am
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by cAAl:
Am I loyal to Priceline? Very.</font>
And they repay that loyalty by giving you a mechanism to save a bundle on your hotel stays.

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Old Jan 26, 04, 7:29 pm
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by WillTravel:
Savings of 50-75% off rack rate are pretty impressive in terms of building my loyalty. </font>
that's my loyalty program right there.

[This message has been edited by civicmon (edited Jan 26, 2004).]
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