Couple more questions:
1. Personal or Business card?
2. Does the offer include either of these sentences:
Personal: "Welcome bonus offer not available to applicants who have or have had this product."
Business: "Welcome bonus offer not available to applicants who have or have had this product within the last 12 months."
It's personal. I don't see the 12 month exclusion language anywhere. I never have had the platinum before and I don't know how well AMEX can target.