Originally Posted by
4 your eyes only
Adrian Zecha is back with a new company Azula and the SERAI brand.
Azula develops, manages and markets r a wider market segment.
The aim of the Serai is to open three to four hotels and resorts each year
This is indeed exciting and very good news .
Serai Manggis ( now alila ) was my favourite ghm property then and Serai was the 3rd and almost forgotten brand of GHM ( presumably the Taiwanese Serais under ghm will be handed over to Azula ).
But I hope the lot from ghm will not be involved and leave Azula Serai,well alone .
Azula Serai sounds exciting already and am glad AZ s aesthetic and vision continue to live on and refreshed .
Any ideas where the first Serai will be ?