FlyerTalk Forums - View Single Post - Wky is Premier 1K "loud and proud" on boarding passes?

Dec 12, 2015, 11:35 pm

#15

TennisNoob

Join Date: Sep 2013

Location: IAH

Programs: Marriott Plat, Hyatt Globalist, DL Plat, UA Silver

Posts: 4,043

Same concept as why BMW has the "M" word all over the car. (Front grill, side intakes, rear badge, door entry foot pad, steering wheel, gear stick, etc.)

They want the elite to feel recognized everywhere

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