Well, even though we all love getting matched, we are also pretty aware of the fact that matching programs rarely is beneficial to the airline, right? So it might be a good thing that AY is not matching unless specific situations.

It would be another kettle of fish if AY were to see AY+ as a revenue source like AC did, and then flying wouldn't be a large part of either earnings or awards in that program. They could merge with s-etukortti or k-plussa... Watch how SK EB is working with Coop. Suddenly you actually can pay for your flights in bananas.
Funny as that might be, it is not my dream future for AY+...