What a stupid idea. From the article:
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">In the TV interview with anchorman Hank Plante, Ellison said shoppers have to disclose more information at malls to buy a watch than they do to get on an airplane.</font>
That's interesting, the last time I bought a watch I didn't have to show photo ID.
How does the fact that there is already information on people justify making it even worse? Since there is already cocaine out there, should we all take up snorting? Sorry, I just don't get his logic.