Originally Posted by
davetravels
So, how and when do you choose?!?
I guess, maybe I shloul'da read the 112 posts above?

As mentioned above, the red coat asks for your e-mail address and the e-mail shows up instantaneously. You have two months to actually make your selection.
Originally Posted by
flyerCO
AMEX/MC/VI Gift Cards have an expiration date, but if funds are still on them they by law have to issue a new card. The expiration date is needed for processing via credit card systems, however is not a use it or lose it expiration. Gift card expiration and losing all value went away via a change in law a few years back, thus why cards say they never expire.
This is from the Terms & Conditions for the Amex card on the selection website:
"CARD EXPIRES ON THE DATE PRINTED ON THE FRONT OF THE CARD."
Capitalization is theirs. Maybe they can get away with that because they call it a "Reward Card" instead of a "Gift Card?"