On the issue of target advertising, at most 67 planes (not discounting two class A380) have 14 F seats each. So the shower option is available to 800 passengers out of thousands fly EK. Roughly 100 US pax have access to this feature. Focus solely on Showers is borderline false advertising and just one more complaint by US3 to FTC. Yes there is a fine print, but FTC is taking this kind of bait and switch ads seriously. Recent ruling against satellite TV service providers comes to mind.