Originally Posted by
cmd320
What kind of market do you think EK is looking for? I'll give you a hint, it isn't backpackers looking for cheap tickets.
I think you've completely missed the demographic EK is looking for here.
Friends is all about the life of bunch of folks sharing one NY apartment. Its audience are someone looking for free sitcom on network TV and probably using rabbit ears to receive OTA transmission. Sure show is popular because it is a sitcom.
How are you going to use a character from such sitcom to attract premium pax. Just because of her personal wealth!!!
Compare that to EY's ad. Its all about premium product, elegance everywhere and a hint of target demography with Nicole Kidman wearing glasses. You don't need a robe and loofah to attract that age group.
I am sure $20M is a drop in the ocean for EK with $2B PR budget. Lets hope next ad is better.