Originally Posted by
avcritic
Until now EK's premium product was presented by well dressed professionals with a smile. Don't know if they were actors or paid/volunteer EK employees, they did a great job.
After $20 Million, that image is replaced by someone in a robe having small talk at the bar.
Nothing stands still in the world of advertising. Different themes for different times.
I assume the "well-dressed professionals" were depicted as crew ....? Well, the crew are still there on board all EK aircraft, and still well-dressed. And the majority - though, admittedly, by no means ALL of them - are professional.
Aniston was in a robe when she was about to have a shower. She was casually (but I thought smartly) dressed when she was at the bar. And yes, she was making small talk.
So ....a robe for the shower, and then comfortable clothing to make small talk at a bar. (who would have thought it ....!!
)
Nothing unrealistic or over-hyped there. In fact.... a totally accurate picture of exactly what you can expect to find on an EK A380.