I got the app invitation today and downloaded it. It seems functionally the same as the Quality Observer app with the new feature being it will detect when you are at a Skyteam served airport and launch automatically. It's strange that the only 3 languages it supports are English, Spanish and Simple Chinese. So Delta, Air Europa and Xiamen airlines audiences, but not Air France, KLM, China Airlines, etc.
Apparently there are already 2471 "observations" in the database so I guess it's been going on a while.