Saw this from a reporter...

UA is doing some upgrades to first well in advance of the upgrade window for some high $ MileagePlus members as part of a 'surprise and delight' program

https://twitter.com/BrianSumers/stat...66842894655489

They're also going to more actively upgrade members like that from Business to First on international flights.

https://twitter.com/BrianSumers/stat...67344948625408

[Moderator note: Later posts which discussed another UA initiative of comping GS/1K to their first adult beverage when in Economy are now found here: http://www.flyertalk.com/forum/unite...ree-gs-1k.html. Ocn Vw 1K]