Dear Mr. Munoz,
Closing down the Bangkok hub [BKK] was a big mistake IMO. A large client base, especially Elites walked away with that move. Being a regular on the route for the last decade, I got to witness this one first hand.
Last year I wrote Jeff an email on the subject. His reply was:
"We were losing money on the NRT to BKK tag, and our great partner ANA now connects our passengers on it."
I urge you to take a look at the numbers again today. Past 5 years data, not just for the route cancelled but the region as a whole. BKK gets HUGE connecting traffic, now more than ever with low cost airline boom. I simply can't see how UA let this one go...
ANA's product for Economy travelers is anything but "great". More like "simply not up to par". Especially for Elites who get downgraded from E+ to E-. UA non-Elites have low seating priority and will 'win' a middle seat on 90+% of the times. Asian seating spec planes mostly, from what I've seen; A problem for anyone whose inseam is longer than 32" and or waist larger than 36". 7 hour flight. I've seen grown men cry on this one.
If re-opening BKK is not a viable option at the moment, may I suggest a couple of alternatives in order to lure the lost clientele back?
1. Offer UA customers the additional option to fly on Thai on NRT-BKK. Thai is also a 'great partner' of UA, just the product is way better.
2. Renegotiate with ANA for us, man! Better equipment is needed on this route; ANA has E+ class planes! Elites want the E+ and luggage rules benefits to to stay the same for the whole trip - to be a seamless experience. Apparently it was too much to ask. Right now the competition offers the same route with seamless experience for the same money or cheaper. What would you do?
One more item to the list!
Welcome to United!