Dear Mr. Munuz,

First let me wish you all the best in your new job. There are many customers, shareholders and employees who want to see you succeed.

It would be very symbolic, early in your tenure, if United reversed its decision to discontinue the p.s. service at JFK. To many of us, this recent move reinforced the image of an airline constantly consolidating, in a relentless drive toward “optimized mediocrity.” The p.s. flights between SFO and JFK are always full. People like me, who live on one coast but frequently have business on the other end, really appreciate the comfort and convenience of this service. If not for this service, then I may as well fly JetBlue or Southwest. As many others on FlyerTalk have noted, EWR is not convenient for many of us.

The United staff at JFK also stood out. After a day of meetings in New York, I enjoyed being greeted by the familiar and friendly staff at the lounge. These are the little touches that matter to customers.

I know that as the leader of a big company with complex operations and thousands of employees, you can only do so many things. You have to pick the initiatives that will have impact. I also realize there may be feasibility issues around this p.s. service, like lease issues. But if it is feasible to keep the JFK p.s. service, before it’s scheduled termination date, this would be a highly visible decision that would make a lot of people stop and say, “Wow, this new guy means business!”