I continue to use - and post - to TA. I always first focus in on the "average" reviews, because they tend to be balanced. The pros and cons of a place. If in general, a place is sounding pretty good, I then see how many reviews are in the grouping above (very good) or below (not sure what it's called - 2 dots). I look carefully at number of reviews each person has posted. For instance, there is one place in Virginia with more than 1000 reviews, most sounding identical, always mentioning how great the two owners are - but for the most part, it's the only review each reviewer has ever done! Impossible odds.

I tend to post only favorable reviews. If something is not right, I try to resolve it right there in the hotel. If they are not able to resolve it or are not interested in resolving, I then will post. Also, I tend to not post reviews about less-than-optimal attitudes. I guess I think by posting favorable reviews, with sufficient information, I help guide travelers to those properties.