Originally Posted by
AAExPlat
Agreed. Much of the impressions online these days are bought and sold via exchanges (AppNexus, Google BidManager just to name two) and the cost per impression to the advertiser generally never goes above 5CPM and that is a fairly targted campaign...most impressions are bought even cheaper.
Of course the exchange needs to get paid, and boarding area. So at a CPM of $5 and 100k pageviews/day, we'd be looking at $500/day minus exchange cut and Bording Area cut. So $180k before others take their cut. And I suspect the CPM is closer to $1-$2 because the audience is generally not super high income and net-worth (like sites along the lines of Forbes etc which can ask for a rate premium). So realistically, Lucky might bring home $50k in advertising annually IMO.
Well off. The figure I quoted above is my own, grossed up.
Looking at my own numbers, I have had ads which pay £5 ($8) per CLICK. Obviously I have no idea which ad this was as Google doesn't tell you but almost certainly for a credit card.
Some of the highest paying ads are credit cards and travel, because they are big ticket purchases. Serve those ads to a readership with loves credit cards and travel and you are sorted. All the nonsense you see about $1 per 1000 is what you get for the random rubbish served up on celebrity gossip sites to low-rent readers.