Originally Posted by
cerealmarketer
Though 'be predictable, be the solution, be gracious, be the brand' is a bit long and corporate ese. They could probably simplify that.
Predictable is a good one. Just say no to everything, and you'll be predictable.
Originally Posted by
sbm12
So the tiered, trope rant turns out to be baseless and counter to reality??
Color me shocked.

Are you accepting this corporate marketing bit at face value without questioning the methodology? 35% reduction in safety incidents on some signage? Sounds ridiculous to me. I wonder what they're measuring.