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Old Jul 16, 2015 | 9:23 am
  #15  
cerealmarketer
 
Join Date: Feb 2002
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Originally Posted by DWFI
This kind of signage and usage of motivational phrases is extremely common whenever you have a service industry with front line employees. It's a cheap and surprisingly effective way to get buy-in to your values.

Of course, management has to appear genuine for it to work.
Yes and the "Be Predictable, Be the Solution, Be Gracious, and Be the Brand!" phrase is in big letters on all of the agent login screens.

And the 'Flyer Friendly' advertising campaign is in large part done for employees as a way to get them to feel publicly accountable for delivering on it.

Though 'be predictable, be the solution, be gracious, be the brand' is a bit long and corporate ese. They could probably simplify that.
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