Originally Posted by
SS255
Don't forget the testing period to make sure that UA adjusted the membership costs upward accordingly.
You jest, but this is something any well-run company would do. They owe it to shareholders to maximize profitability on this asset.
I just hope in their equations they're adequately capturing the disappointment many feel when confronted with outdated, overfull clubs, and that UA is increasing the clubs' refurbishment budget accordingly.
For better or worse, the best way to measure satisfaction may be the renewal rate.