Just another OEM putting its name on a TFT. Good contrast, average brightness and response time, poor viewing angles, average power consumption, no DVI input: the viewing angles denotes a low-end product.
Most important is probably whether this monitor has a 3 year onsite warranty, and whether the company will be around during those next 3 years. After 3 TFT failures in the past 4 years, I am not taking any chances with warranties.