Originally Posted by
Wollstonecraft
I posted here about some point about whether or not it was worth it to go for Diamond when I was an accidental Platinum. Everyone said no. Maybe in some chains it matters, but Choice is all about value and leverage. I couldn't care less about amenities and upgrades, I care about being able to utilize their weird system to my advantage - and being Platinum definitely gives me the advantage I really care about for award hotel bookings, some of which are incredible.
Yep, booking window doesn't matter in most programs, but it does with Choice. As a result, getting some status (I accidentally fell into Diamond at the end of 2013 but made no effort to retain it for 2015) is important so that you can snatch up some of those great values before all the rooms are booked for cash.