KevAZ,
This is MAKEUP. We women put on makeup just about everyday. This is about buying ourselves some time and convenience, about not having to apply the make up everyday. We're going to wear it anyway, more power to us if we don't have to apply it now that it's permanent.

I don't judge others who want a traditional tattoo, it's a personal choice. There's plenty to be turned on or turned off about others, we all have our personal likes and dislikes, c'est la vie! I wouldn't choose to get the other kind of "tat" myself either, yet I have had my eyeliner, brows and lipstick permanently applied, and hey, I'm 43!