I just arrived in Dubai on Emirates in F on their A330. Originally i was booked on BA - but BA cancelled their flight. So with a lot of haggling and not much help from BA (they seem to be really disorganised when it comes to rebooking passengers - much better experiences on other airlines, but this is a different story).

Frankly, i was extremely disappointed. On the 330 are 18 seats, 3 rows, 2-2-2 (LH has 4 across, same as CX). The distance between rows is approx 1.60 m. The seat is small, does not recline much. The seat has about the same amount of space as the new business class seats on SQ and CX, but is less comfortable because of the recline.

The service was ok, but also not what you expect in F. They did not adress the passengers by name. Food service was on a tray, the main course came on a plate directly from the oven. The food was tasty, but not what you would expect in F (Mezze for Appetizer, a plate with litte different appetizers, small salad with dressing in a little container, 2 pieces of cheese came on the tray, then the plate was exchanged for the main course.

Overall impression: Compared to C on LH or most other airlines their F is better. Compared to C on CX or SQ i would prefer them.

I was also looking in the C cabin. The seats looked small, more like what you would expect from a premium economy product.

I am very surprised that they are getting awards.