If giving premium and elite pax more rights is unfair, as you suggest, how is disclosing that going to solve the problem?
It seems like it will still be just as unfair. As an example, it was well disclosed that women were not allowed to vote in the US until relatively recently. Was it fair, just because everyone knew about it?
Regardless, how is giving your best customers the best treatment unfair? Businesses profit by building relationships, just as people endeavor to build relationships with friends.
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