To add grist to the mill, when traveling I sometimes use private driver services such as those offered by Wayan Suetayasa in Bali, of
http://www.hiddenbali.com, Filippo Biasini of
http://www.rome-tours.org in Rome, both private, licensed individuals / sole proprietorships.
In London, I've used "minicab" services from companies. In New Zealand, the driving services provided by Lode and Sandi Notredame of
http://www.amazingnz.com.
Where would these fit in?