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The problem is that too few now learn to cook. They think that reheating is cooking. They think that fine home dining is adding a garnish to their micro-waveable food. So what would they do with fresh fish .... or any meat that is still red and not shaped like a patty?
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Or they have just ended up in lifestyles without the time and/or access to cook?
While you may enjoy cooking, a lot of people do not, and taking time out of an already busy day (or week) to cook isn't a good choice for many people until they are forced to do so.