Originally Posted by sfozrhfco

For clarity, Design Hotels as it currently stands is NOT a brand and was not a brand before Starwood acquired the company. It is simply a company that provides ad hoc services with the hotels being promoted and rooms sold through the designhotels.com website. They can also help with PR and yield management, etc but it is entirely up to the hotel as to which services they choose to pay for and which they simply do in house.