It's what some full service Marriott's call their cold buffet. Some call it the Good Start buffet.
Here's one from Times Square:
Healthy Start cold buffet $22.00
fresh fruit, oatmeal, cereals, granola, cheese,
breakfast breads, muffins, pastries
OR Hawaii:
Good Start Buffet
Oatmeal, cold cereal or housemade granola, fresh
fruit, a variety of milk, yogurts and choice of breakfast
breads. Includes juice and coffee or tea 20
Or Santa Ynez:
Good Start Buffet
Oatmeal, cold cereal or housemade granola, fresh
fruit, a variety of milk, yogurts and choice of breakfast
breads. Includes juice and coffee or tea 15