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Thread: $20 BA Fares - Any guesses on total Tix Sold?
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Old Nov 30, 2002 | 1:02 pm
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ScottC
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by Dogstar:
I wouldn't call it damage, per se, but rather creative marketing. Excellent exposure & opportunity for many FF'ers & the travelling public to try/refresh themselves with BA's services if they haven't done so in quite some time, myself included.

Cheers. Dogstar.</font>
Considering BA's current financial situation I wouldn't call it anything OTHER than damage. This wasn't in their marketing budget nor in their ad budget so with the amount of tickets I guess were sold they probably lost over 1 million dollars.
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