Seth,
Can you elaborate on why/how people found your blog? Did they come to it via a google search on something like "value of SPG points"? Are you able to track how they get to you? i'm fairly certain you can do that...
Perhaps people find the bloggers because they're searching for a particular flight...or want a review of the Park Hyatt blah blah blah?
I just googled "first class new york to dubai". The first result was a TPG review from Jan 2014 and the fifth and sixth ones were from OMAAT.