Oddly, I find this logo surprisingly ok. It's simple and direct without being too bland or having too many of those annoying whooshes. And it looks quite good, I think. Those of you familiar with Transavia might have an opinion on their new branding, which I think is rubbish and fully in keeping with the bland style of the early 2000s. It sums up what it is really, better than anything else:
http://www.flyertalk.com/forum/air-f...ew-livery.html