I have been flying on some other airlines over the last few months and have had a chance to do some comparisons. Many of you already highlighted several items that need to change. I'm going to use AF & KLM to illustrate the differences;

J Class
Bread: AC continues to serve the stale tooth breaking products they call rolls. Why? I note that many people have asked this question already.
How is it AF & KLM can served excellent baked goods which are, flavourful and fresh. Even on my BR long hauls, the bread isn't stale and is served warm (love the garlic bread).

Soup: I was surprised to be served soup onboard a KLM flight. I've had it on BR, but never ever onboard AC. A hearty soup in the winter months might be a winner for AC.

Coffee: I am going to age myself here, but the AC coffee was much worse back in the day they were using Mother Parker's. I was so happy when they switched to Cara's Second Cup. Today, the coffee is less flavourful and robust. Either they are using less coffee to make a pot, or they have changed blends because some pax had complained that the earlier blend was too strong. Bring back a more robust blend.
If you want to be disgusted/disappointed/shocked/annoyed, fly AF. In J you are served Nestle instant. Seriously. It is awful.

Wine: I enjoyed what I was served on KLM and AF. It wasn't the most expensive of wine, but the people who selected the wines knew what they were doing. AC's poor quality wine is legendary and a distinguishing feature of the F&B service. There's a reason why AC never wins any recognition for its wine selection save that of disdain from those who can differentiate plonk from something decent.

Cheese: I wish AC would not preplate the cheese, but allow one to select what one wants. I only like the cheddar, so why waste the camembert and brie on me? Give it to someone who likes it. Af is worse. On my last AF flight the cheese for the TATL was included with the dinner tray. It was a sad lonely lump. Thank you AC for not doing that.

This brings me to my general comment on main courses. AC doesn't do anything interesting or innovative, but it is usually edible and not bad. I enjoy the AC tenderloin, but then I like my beef well done. We are fortunate in Canada to have access to some of the best beef in the world. Yes, AC overcooks often, but on AF the food was so overcooked, I thought it was prepared for people with no teeth as my meat dish it had turned to a clump of mush. On the other hand, BR served me a cold main course. I had to send it back twice.

I don't understand why AC doesn't offer a noodle soup type of snack like Asian airlines. IT's cheap and easy to prepare. I don't want the greasy potato chips that give me heartburn. As for the snacks in midflight, AC has a more generous approach. AF & KLM are cheap. Asian airlines excluding mainland China always have a wonderful variety of interesting snacks.

IFE: I wish AC would load some more Asian films for its Asian flights. The highlight of my EVA flights is the opportunity to see some good quality films from Japan, Hong Kong, Korea, China and Taiwan. The historical action films produced in China are fantastic. In comparison, AF makes the AC selection and system seem brilliant. On my last KLM flight, the selection didn't compare to what AC offers.

I give thanks that AC doesn't serve hotdogs to its J class pax on long hauls. I recall being served "sausages" for theThai Airways main course breakfast before touchdown in Germany (the alternative was rice porridge). If anyone has been to a Thai 7-11, he/she will have seen the wide selection of mystery meat sausages/hotdogs on sale for less than $1. That was the quality of what was served in TG J. I was sick after eating 1/2 a sausage/hot dog. I don't even know how TG wins awards for its meals, and AC doesn't because I have never had a meal on TG in J or F that is as good as what AC serves.