Meh... while there are undoubtedly a small handful of GS who will upfare their seat in order to burn a GPU, in my experience, most are buying D/C/J because of the timeframe on which they book, or the flexibility they require. Not because they just want to give UA more money when P/Z is available.

If that's the subset that UA is working to cater to, well... they're in worse financial shape than I thought. That teeny-tiny subset of "whales" is the equivalent of finding a hundred dollar bill on the sidewalk, and then trying to build a business around the assumption that you can find more. In fact, if the best business case mgmt can make for GF is that "it gives our GS members something to upgrade to", then that's even worse than the mind-bogglingly stupid strategy they have already dragged the product down with!

No sale. GF is doomed because mgmt. doesn't see value in the product. Its continued presence is not to "save" the business of some miniscule slice of the GS crowd. (Don't take my word for it... just ask Rainey!)