Originally Posted by
MikeFromTokyo
Ownership will not change. The owner of the property owns the Anantara brand.
Anantara does a very good job of managing its top properties, and I am sure that the current FS Bangkok will be positioned as their flagship Bangkok property. It won't be Four Seasons, but I expect it to remain as one of the best options in central Bangkok.
If people and hardware stay the same I doubt you feel so much difference. Sometimes I wonder about the brand-love at this forum. Take the same hotel and call it Four Seasons or Aman and it´s without doubt a great luxury Hotel. Take the same hotel with identical service and call it Intercontinental, Anantara or what ever and some people will tell you it`s no luxury, upscale etc. I bet that Aman could build a (objective) 3 star and many would still pay crazy rates and love it. I don`t say I´m not brand-addicted too, but in this case I´m with Mike. Let`s see how they do and if it really slips down. Judging on pictures from hardware I would never choose the actual FS in BKK. But this is personal taste.