I to am completely sick of Europcar. They just awarded me this week with their highest loyalty level - Privilege Elite VIP and with that have closed off booking for the whole Christmas period at Heathrow, or by eventually circumnavigating the phone system to speak to the branch they said a one night hire would be £500. After negotiation they said they were tied to reduce the maximum discount to 50%, so £250 for 12 hours. Complete rip off and absolutely atrocious way to treat their highest loyalty level of customer. I have tried about 4 times to see if I can get Ready Service as I too am completely miffed as to why I don't qualify. It would appear individuals who take their full insurance (ZeroGen) which is the most expensive, I.e. Paying the highest for your hire get treated the worst, yet huge corporate machines who probably pay £10 a car with no insurance get the red carpet treatment. They have just lost me, one of their most loyal. 40 hires this year. Hate them.