I just noticed this on the blog. Meal Pre-orders via the Android app and mobile web coming to AS (iOS update next week). It will debut on SEA-Hawaii and Transcon and rolled out to most other locations in January
Alaska launches mobile ordering, letting travelers reserve meals before flights
Mobile ordering will initially be available on flights between Seattle and the Hawaiian islands and on transcontinental flights, and will be rolled out at most other locations served by Alaska in January, said David Rodriguez, manager of onboard food and beverage.
Travelers can reserve their favorite meals with ease on Alaska’s Android app and mobile website up to 12 hours before their flight and pay when the flight attendant delivers the meal onboard. Mobile ordering on Alaska’s iOS app will be available later this week.