Originally Posted by
kipper
What good is the member opinion survey if the results are split the same, or if people don't participate in that?
I really think this is a solution in search of a problem.
A survey with mixed results would be disappointing. That is one possibility.
As to "solution in search of a problem": Why do we we need to wait for complaints before we try to improve the member experience?
Any business that doesn't constantly seek out improvements becomes an ex-business. We are running this site on the oldest active version of vBulletin, which is itself the oldest major supplier of forum software. Furthermore, forum discussion has in many areas been supplanted by other forms of online interaction. We can play ostrich and pretend that this is the best of all possible FlyerTalks, but I find that very hard to believe.
A reader feedback button is a small step, and it might fail. But if we don't try even small steps, the online world will eventually pass us by.