Maybe i'm jaded, working for a corporation. These x-mas/holiday heart tugging videos really have one purpose - marketing/brand awareness and overall revenue increase (these marketing campaigns have an expected ROI, kid you not). I don't buy any of this corporate good will nonsense (having spent a good time in marketing for a Fortune 500). Just so i'm clear, AC/WS and other corporations all fall into my blanket comment. I really wish companies would stop commotizing the best time of the year. But hey, a job of a corporation is to increase profit YoY right? So yeah, it's their fiduciary duty, however we don't have to participate succumbing to this nonsense.