Go Back  FlyerTalk Forums > Miles&Points > Airlines and Mileage Programs > Air Canada | Aeroplan
Reload this Page >

Air Canada takes on WestJet with holiday video of its own

Air Canada takes on WestJet with holiday video of its own

Old Dec 3, 14, 2:30 pm
  #1  
A FlyerTalk Posting Legend and Moderator: Air Canada Aeroplan, Canada & Manufactured Spending
Original Poster
 
Join Date: May 2002
Location: YEG
Posts: 52,513
Air Canada takes on WestJet with holiday video of its own

http://www.theglobeandmail.com/repor...ticle21912798/

WestJet Airlines Ltd. is having a happy holiday season. Not only will its planes soon be full with travelers paying peak-period prices to see their families at Christmas, but its latest campaign has drawn more than 1.5 million views in just two days. And its biggest competitor has decided it wants in on the action.

On Wednesday, Air Canada released its own Christmas video featuring two pilots surprising a bar full of Canadians in London, England, with tickets home for the holidays.


https://www.youtube.com/watch?v=r5Yv...re=youtu.be%20
tcook052 is offline  
Old Dec 3, 14, 2:40 pm
  #2  
 
Join Date: Sep 2014
Programs: AC SEMM
Posts: 1,379
I wonder who folks think is more deserving. A poor, underprivileged village in the Dominican (WS beneficiaries) or a bunch of ex-pat Canadians drinking in a bar in London (AC beneficiaries).

Last edited by Geoflying; Dec 3, 14 at 2:46 pm Reason: Add URLs
Geoflying is offline  
Old Dec 3, 14, 2:44 pm
  #3  
 
Join Date: Dec 2003
Location: Toronto, Ontario, Canada
Posts: 3,393
Originally Posted by Geoflying View Post
I wonder who folks think is more deserving. A poor, underprivileged village in the Dominican (WS beneficiaries) or a bunch of ex-pat Canadians drinking in a bar in London (AC beneficiaries).
From a marketing perspective, at Christmas, AC isn't looking to compare with Westjet on a who-is-more-deserving basis, but rather making a connection with a middle class audience - the bulk of its clientele - by associating them with the joys of a family reunion.

Both videos have merit in their own right.
Sebring is offline  
Old Dec 3, 14, 2:45 pm
  #4  
Formerly known as tireman77
 
Join Date: Dec 2013
Programs: ACA
Posts: 4,524
Not bad.

Obviously last years' Westjet ad was a home-run that went even beyond the airline industry. No one is topping that.

They say imitation is the sincerest form of flattery, but part of me wished they would have gone down another path.
PLeblond is offline  
Old Dec 3, 14, 2:47 pm
  #5  
 
Join Date: Sep 2014
Programs: AC SEMM
Posts: 1,379
Originally Posted by Sebring View Post
From a marketing perspective, at Christmas, AC isn't looking to compare with Westjet on a who-is-more-deserving basis, but rather making a connection with a middle class audience - the bulk of its clientele - by associating them with the joys of a family reunion.
Clearly...assuming that the bulk of its clientele are not disposed to feel particularly generous towards those less privileged than themselves
Geoflying is offline  
Old Dec 3, 14, 2:50 pm
  #6  
Formerly known as tireman77
 
Join Date: Dec 2013
Programs: ACA
Posts: 4,524
Originally Posted by Geoflying View Post
Clearly...assuming that bulk of its clientele are not particularly generous towards those less privileged than themselves
So would you say the same last's years Westjet ad to "regular" Canadians?
PLeblond is offline  
Old Dec 3, 14, 2:53 pm
  #7  
 
Join Date: Sep 2014
Programs: AC SEMM
Posts: 1,379
Originally Posted by PLeblond View Post
So would you say the same last's years Westjet ad to "regular" Canadians?
I would actually with 20/20 hindsight - except that last year there was not any competitive factor involved in the campaign whereas this year there clearly is a "me too" thing at play. AC just decided to copy WS's effort from last year - their choice - I just know which one gave me more "warm fuzzies"
Geoflying is offline  
Old Dec 3, 14, 2:56 pm
  #8  
FlyerTalk Evangelist
 
Join Date: Sep 2014
Programs: AC SE100K-1MM, NH, DL, AA, Global Entry/Nexus, APEC..
Posts: 17,579
Originally Posted by Geoflying View Post
I just know which one gave me more "warm fuzzies"

I don't want warm fuzzies. I want free stuff. Oh wait, wrong forum
24left is offline  
Old Dec 3, 14, 2:57 pm
  #9  
Formerly known as tireman77
 
Join Date: Dec 2013
Programs: ACA
Posts: 4,524
Originally Posted by Geoflying View Post
I would actually with 20/20 hindsight - except that last year there was not any competitive factor involved in the campaign whereas this year there clearly is a "me too" thing at play. AC just decided to copy WS's effort from last year - their choice - I just know which one gave me more "warm fuzzies"
I agree that last year's WS ad was amazing. Above and beyond the airline industry. Touché.

I though this year's WS ad as kind of... Meh. OK it was only possible to go downhill from last years, but I also wished they would have gone in another direction. Just like I wished AC had gone in a different direction.

But calling out AC for rewarding a bunch of Canadians in a bar, while saying WS is better, when last year WS rewarded a bunch of regular Canadians on a flight is not exactly fair.
PLeblond is offline  
Old Dec 3, 14, 3:07 pm
  #10  
 
Join Date: Oct 2014
Location: yxh
Posts: 157
I would just like it if Air Canada could get me to where I was going at Christmas. For 2 years in a row I have lost 2 days each year due to Air Canada mechanical problems from YYC.
What good is a free flight if you can not get to where you are going.
Medhatter is offline  
Old Dec 3, 14, 3:30 pm
  #11  
 
Join Date: May 2011
Location: LHR / BCN
Programs: AC*E, BA, KL
Posts: 37
I watched that video thinking, why do I never go to the Maple Leaf? I would have love to have a free round trip ticket back to Canada for the holidays. But then, I remember how annoyed I am for them gutting their frequent flyer program & they way they treat people who pay to fly their planes with complete contempt. Sorry, call me Scrooge, but I'm not feeling it.
bafsan is offline  
Old Dec 3, 14, 4:03 pm
  #12  
 
Join Date: Dec 2004
Location: YYZ
Programs: AC SE MM, UA MP 1K, Hyatt Globalist, SPG Platinum, hhonors Gold
Posts: 3,045
Air Canada takes on WestJet with holiday video of its own

At the risk of being chastised and labeled an apologist. I liked the video and thought it was a nice touch and well done.

So what if it may have been inspired by West Jet. They made a lot of people happy and did it in a very creative way.

Sure AC is not perfect, but really no can acknowledge when they do something good?
yyzgigi is offline  
Old Dec 3, 14, 4:32 pm
  #13  
 
Join Date: Jul 2007
Location: Flew over the Equator 55 times last 3 years
Programs: LANPASS Comodoro (Emerald), others
Posts: 2,957
I see the logic here. AC is repeatedly telling us they benchmark against the competitors.
Others do, AC follows.
WS does bag fees, AC copies it.
WS does Christmas videos, AC copies it.
Wondering who is the follower and who is the leader in the airline industry in Canada?
bingocallerb22 is offline  
Old Dec 3, 14, 5:09 pm
  #14  
 
Join Date: Nov 2014
Location: Toronto
Programs: Aeroplan
Posts: 16
Originally Posted by 24left View Post
I don't want warm fuzzies. I want free stuff. Oh wait, wrong forum
PM me your address (or PO box)
reignBullet is offline  
Old Dec 3, 14, 5:56 pm
  #15  
 
Join Date: Aug 2000
Location: Edmonton, AB, Canada
Programs: Amex Platinum, SPG Gold, Hertz 5*, Hyatt Platinum
Posts: 9,569
The gesture from AC is nice but the video is not exciting or imaginative. Nothing will beat last year's Westjet video. This year's Westjet edition is okay and responds to critics who last year said perhaps the whole thing was missing a charitable component. I think AC could have made their attempt more exciting.
Altaflyer is offline  

Thread Tools
Search this Thread
Search Engine: