Well, I showed the AC video to Ms. JBB, who is an exec at a big int'l advertising agency. She is not from Canada so doesn't have any pre-conceived notions of AC, though she had seen the Westjet videos virally. Her initial reaction to AC? "Well, clearly they (AC) didn't have much money."
Adweek had this bit about AC's video yesterday (some of you might recognize the names in the "Client Team". The couple of comments at the bottom were amusing)
http://www.adweek.com/adfreak/globe-...nadians-161743
BUT
The day before, Adweek had this on the WS video. Very different headline and tone in text.
http://www.adweek.com/adfreak/grab-t...amilies-161716