Originally Posted by
EL AL Rep.
You get sign up bonuses:
1. 50 gift points (Excluding FLY CARD PREMIUM of Bank Leumi)
2. If you take FLY CARD you get 15% discount for purchases in YOU stores (Mega Bul, YOU, Mega Bayir, Dor Alon Gas stations). Limited to purchases in NIS700. i.e NIS105
As to the fee waivers for the first year: We strongly believe in the product. it reallys pays, saves a lot money to its holders and expose them to so many benfits that the monthly fee becomes so marginal and insignificant.
BTW, most CC holders in Israel are paying a monthly fee of NIS12 as it is (soon will grow to NIS14), so the difference becomes even more insignificant especially if you evaluate the benefits you get as a FLY CARD holder.
If you believe in it so strongly, why are you not willing to waive the fee to show the customer how great it is? You know, the way every other airline works around the world and even how major store cards work in Israel (think Shufersal, Rami Levi, etc.).