RTW70

Bens,

If Air Canada broke all sorts of profit records in the past year, why not congratulate each other, thank your customers and just do the same again this year? How can you make record profits and then declare that the programme is unsustainable?

If Air Canada was making record losses based on an overly generous FF programme I would totally understand.

Maybe Air Canada made record profits because of loyal frequent flyers, not in spite of them.

I wonder (out aloud) if AC is killing the Golden Goose for short term gain. There will be a time when the economy isn't so hot and there will be an overcapacity in the industry and you'll need us again.

(PS - I'm taking this as a lesson for my own business. We're making really good profits now too and I think a lot of that is due to customers responding positively to our generous offering. Am I going to reduce that offering to make even more money? Not a chance! Steady as she goes - keep the customers happy and profits rolling in - long term play)