Originally Posted by
Ben and Jerry
Could these E-fares just be a ploy to first draw in customers via the various booking sites (delta's price showing up as lowest so people click on them), and then by showing all these negatives trying to sway people to select the (slightly) higher price to get all the benefits?
It is possible. But I don't know how they plan on that working in practice. When I search through Kayak or the like and get re-directed to Delta.com I don't have the choice to select fare type, it simply takes me to the beginning of the booking screens.
Now if Delta started putting a buy-up option at the bottom then maybe. Something like "For just $xx more choose your own seat at time of booking, enjoy your Medallion benefits, etc."