Hey--while you're restructuring the whole airline, why not take the opportunity to change some PR things? Is this rearranging deck chairs on the Titanic?

MONTREAL, Sept. 29 /CNW Telbec/ - On Wednesday, October 1, Air Canada
will announce at a news conference a major partnership with 13 Canadian
children's hospitals and foundations across Canada.
Robert Milton, President and Chief Executive Officer, Air Canada will
announce the comprehensive airline/hospital partnership and will unveil a new
look for Air Canada's community investment programs Canada-wide.

WHO : Robert Milton and special guests

WHAT : Announcement of Canada-wide children's hospital partnership

WHERE : Air Canada headquarters, 7373 Côte-Vertu West, Saint-Laurent

WHEN : 10 - 11 a.m., Wednesday, October 1, 2003

PHOTO OPP : A colorful opportunity with VIPs (tall and small!), a uniquely-liveried aircraft open for visiting, lively children's activities.


Maybe Ken can attend and maybe they'll be serving pie! Well, you never know...