That's so sweeping that it is -- unsurprisingly -- wrong.

sbm12 is absolutely right to point to exceptional SEO as one of the most important reasons TPG is so successful at attracting readers. Raffles is almost certainly right about the top four or five MPCC* bloggers bringing in over $1m of annual revenue apiece.

pricesquire is probably right about his blog possibly having 29 unique readers. And I was right about the parties to the FTG sale knowing the terms of their agreement.

*MPCC = miles, points and credit cards