From the looks, the only difference is it's an MVNO setup to look like a Kickstarter campaign, trendy minimalist graphics and everything. I guess the $14/gb without expiration is the real grab.

If you're using it consistently and more than 1gb/month, you're probably better off with the 2gb/month for $20 from FreedomPop as long as you get their LTE device. I think they're giving rollover for free right now as well, so building a pool of unused data could be helpful when a high-usage month rolls around, though that all depends on your usage patterns.