Maybe it is just me but I already have one standard award and I have found it worthless. I will be transferring it back to Airtran so I can just get Southwest points instead. So far when I want to travel would have only been very slightly more expensive on points then the equivalent point cost for a standard award (19,200). Last time I tried to book award travel it was available for just over 21,000 points round trip but no standard awards were available even close to the travel date.
I would think look into availability before anyone considers transferring credits so they can receive standard awards.