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Thread: TG Smile move to DMK
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Old Jul 31, 2014, 5:59 pm
  #23  
dsquared37
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Join Date: Mar 2008
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Originally Posted by travelislife

I would love a read of their strategy documents (if they even exist!) the last guys idea was to use premium rice in there food, now it is to offer premium service (where they lag massively behind other carriers on premium routes such as BKK-LHR). The image they put out to the market is one of no idea. SQ and CX must have a good chuckle to themselves at times.
I thought they were using premium like Buddweiser or Miller throw the word around.
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