But having rooms and not upgrading gold/diamond isn't exactly a nice gesture. I accept if the rooms are full and unable to upgrade. But if there are empty rooms, why not give an upgrade? Plus, an executive lounge upgrade from nor1 is 80rm, approx us$30. It's not alot to ask a hotel to upgrade a guest to a $30 more per night room ain't it
Again, it's not about the money, it's about treatment of gold/diamond members.
I like free upgrades too, but the hotel does have to manage revenue and costs, which us paying guests don't like to think about. from a quick search, exec rooms are available for 37,836 points. Another way to guarantee lounge access is to become a diamond, then you get guaranteed access to the exec lounge. To me that is more important than a room on the exec floor which I find are usually the same as rooms on the other floors.