Actually, what I found interesting is the first two things in the video that define the UA brand are route network and aircraft (specifically the 777 fleet). Sound familiar?
The big difference of course is where it states that any airline can have these things and what makes UA special is it's people.
In 2008, this was a company starting to rise. In 2014, it's a company that touts the network and planes (which every airline can do), and makes it pretty clear that customer service is a necessary evil. I know it's a manufactured advertisement, but I wonder how many employees, regardless of their pre-merger affiliation, would be proud to say "I am United" today?
There are so many great UA employees that I think have been disengaged by this management team.